About

Hi, I’m Victoria

Technologist, systems thinker, and lifelong learner.

I’m a technologist, systems thinker, lifelong learner, and the person behind Techy in Heels.

After more than 25 years working with technology, automation, and complex systems, I’m still endlessly curious about how things can work better. I explore AI, automation, organization, UX, and the systems that shape how we live and work, always with the same underlying question: How can we reduce unnecessary friction and create more capacity for the things that truly matter?

Technology is an incredibly powerful tool. But it is never the purpose. The purpose is a meaningful life, with room to learn, grow, develop our talents, and let them shine.

I spent twenty three years at Merck, most of that time close to enterprise technology, learning what actually happens to a well designed process once it meets a real organization. Then I spent three years working for myself, building small businesses, taking apart my own systems, and testing ideas at a much smaller scale with far more freedom. Each chapter taught me something the other could not. I am starting a new one now, and I will write about it once I have learned something worth sharing.

What I write here is not advice from someone who has it all figured out. It is closer to field notes. I try things. Some of them work. Some fall apart the moment real life gets involved, which is usually the more interesting outcome. I have built elaborate systems I abandoned within a month, and I have solved problems I struggled with for years using a label and a shelf. I am still not entirely sure why the second kind works so often.

Why I chose the name

I chose Techy in Heels because the name reflects two sides of me that I have never seen as contradictory. I am deeply technical and genuinely love technology, systems, automation, and figuring out how things work. I also love beautiful things and embrace my feminine side.

The name pushes back, a little playfully, against the stereotype of what a technologist is supposed to look or act like. I do not believe being highly technical requires fitting into a particular mold. Technology, femininity, curiosity, creativity, and real life can all coexist.

Techy in Heels is about being fully yourself while being technical. I do not have to choose between the technologist and the woman who loves beautiful things. They are both me.

What you will find here

AI and automation, but also closets, checklists, paper notebooks, and the occasional argument for not automating something at all. The tool is never the point. The life it helps us build is.

Thanks for being here. The Journal is where the writing lives.